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BISBLOX BRAND & MARKETING ASSESSMENTS

Service Name: Brand & Marketing Assessment

 Target Clients: Startups, nonprofits, public sector initiatives, scale-ups, and mission-aligned organizations seeking brand clarity and stronger market positioning.

OVERVIEW

Your brand isn’t just your logo — it’s your promise, positioning, and presence.

 The Bisblox Brand and Marketing Assessment gives you a full diagnostic of how your organization is perceived, how effectively you're telling your story, and how aligned your brand is to your growth goals.

Whether you're preparing to launch, raise capital, scale, or reintroduce yourself to the market — this package delivers clear, actionable recommendations to amplify your message and sharpen your impact.

WHAT WE ASSESS

1. Brand Identity & Visual System

Logo consistency, visual hierarchy, color palette effectiveness

Typography, image usage, and accessibility

Alignment to organizational mission and market expectations

2. Messaging & Voice

Taglines, mission statements, headlines, and calls to action

Tone-of-voice analysis and consistency across channels

Founder narrative and team bios

3. Market Positioning

Competitor comparison and differentiation mapping

Audience clarity (personas, segments, value propositions)

Strategic alignment between product/service and messaging

4. Digital Presence

Website structure, content, and conversion effectiveness

Social media and email messaging consistency

SEO fundamentals, content gaps, and engagement metrics

5. Marketing Operations

Current marketing systems and campaign cadence

CRM, funnel stages, lead capture readiness

Strength of assets (decks, one-pagers, pitch materials)

ENGAGEMENT STRUCTURE

Phase 1: Discovery & Brand Context

90-minute Brand Alignment Workshop

Brand walkthrough with leadership

Review of current materials and public presence

Competitive and aspirational brand landscape scan
Phase 2: Deep-Dive Analysis

Visual audit

Messaging review

Site and funnel experience simulation

Digital footprint and analytics scan
Phase 3: Brand & Marketing Assessment Report

Brand Scorecard (color-coded by strength/urgency)

Brand Voice Profile & Positioning Map

Priority Action Recommendations
Phase 4: Strategy Session

Recommendations review with brand leads or founders

Optional support roadmap (refresh, build, re-launch)

OUTCOMES DELIVERED

A clear understanding of how your brand shows up — visually, verbally, digitally

Key areas to improve connection, clarity, and conversion

Action steps to reposition, refresh, or relaunch your message

Alignment between product-market fit and how you present yourself to the world

Foundation for design, content, or marketing execution work

IDEAL USE CASES

Launching or pivoting your product or service

Struggling with brand recognition, clarity, or consistency

Preparing for funding or partnerships

Public sector or nonprofit teams updating community presence

Marketing team overwhelmed or off-message

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READY TO LAUNCH

Let’s build your vision, block by block.